Customer Experience Index (CXI)
Learn how to turn your customers into brand advocates with getsmart's CXI.
The CXI is a customer feedback system that’s super-easy-to-use and very cost-effective. It provides essential information on the expectations and experiences of your customers and how you’re performing from a customer point of view, compared with others in your sector.
The CXI system offers a professionally-designed survey template and a set of tools for capturing feedback online (post-experience or purchase) and onsite (including at point of sale). The survey template includes the ‘Net Promoter Score©’, a globally recognised measure of customer engagement, along with questions on reasons for brand choice, extent of brand loyalty, customer satisfaction, specific likes/dislikes, and customer profiles.
CXI surveys are available in multiple languages so you can track differences in customer needs and perspectives by market. Custom questions may also be added to the core survey template.
As a CXI client, you receive weekly updates on the latest customer feedback (emailed straight to your inbox) and monthly reports tracking trends and comparing your product/service (confidentially) with others in the sector. As an extra benefit, email alerts can be set to trigger immediately customers provide very positive or very negative feedback, allowing you to recognise exceptional staff performance or get on top of any issues before these escalate!
Contact us for a factsheet on the CXI programme for your sector.
Custom System Design
We recognize that every organisation is unique, so we also tailor market intelligence solutions to specific needs. Contact us to find out how a getsmart custom solution can help you to understand critical stakeholder groups, track performance, evaluate the impact of key business activities and uncover new insights.
Are you asking the right questions? Our Smart Surveys are topic- and/or industry-specific and each is designed by our research experts to meet a particular need.
Smart Surveys give you the full benefit of our extensive research experience – and also let you benchmark with other organisations in your sector. Using best practice in survey design and up-to-date research techniques, Smart Surveys provide a cost-effective market intelligence solution.
Amongst our suite of Smart Surveys are options for: -
- conference organisers
- festival and event organisers
- museums, galleries and heritage sites
- performing arts organisations
- arts and entertainment venues
- tourism operators (accommodation, transport, activities/attractions, destinations marketers/managers)
- organisations exporting products/services
- organisations offering education/training services
- bars, cafes, restaurants and other hospitality operations
- swimming pools and recreation centres
- gyms and fitness centres
- local government agencies processing building consents
- and more
Contact us for more information.
If you want to reach new markets for product testing and evaluation, or to engage with a new audience or demographic in an existing market, we can provide access to a range of high-quality population-representative consumer panel samples in markets worldwide. Contact us to discuss your requirements.
Sector Benchmarking Programmes
getsmart’s advanced data collection and reporting features make it the perfect platform for industry benchmarking programmes. Whatever your benchmarking metrics, we can provide a solution to suit your needs. The getsmart system enables organisations within a sector to confidentially track their performance – over time and against sector benchmarks. See our case studies for more information or contact us to discuss your requirements.